Why DealerMax



For nearly 40 years, DealerMax, a Maxim Company, has led the automotive industry in sales process and profit improvement with a unique and innovative focus on developing one of the dealerships greatest assets - professionally trained & equipped personnel.
DealerMax's proprietary Single Point Philosophy works within an organization’s culture to develop custom processes and objectives to collaboratively create sustainable success throughout the front-end of your dealership.

With income development, consultative training, configurable technology, and a network of specialists for every aspect of your dealership, DealerMax delivers holistic, real results to local dealers, large dealer groups, international OEMs, and everyone in between. 



"DealerMax" isn’t just a slogan. Our core competence is found in our ability to customize and design profitable training solutions to fit the culture and selling climate for each dealer we work with. Innovation, Customization, and Flexibility to work with dealers to fit their selling philosophy and process is paramount to our success. We offer a non-confrontational, customer centric approach to F&I that utilizes the latest technology to better connect to today’s tech savvy consumer. Our custom process enables dealers to offer an efficient, consistent, and compliant process, which positively impacts the retail buying experience and the dealer's CSI scores.